There are two types of traffic to a website: organic and inorganic or paid traffic. Organic traffic are visitors that come to your site either through search engine referrals and social media sharing without you paying money on a marketing campaign. Inorganic traffic, as the name suggests, is paid for through a search engine or social media marketing campaign.
Before you put up a paid campaign, you should have a great organic traffic to build on otherwise you will spend more for a given number of visitors. Build your organic traffic numbers first then later on supplement with paid ads.
As they say, content is king. The quality of your content single-handedly determines your organic traffic numbers because every time you publish high quality content, search engine crawlers find it and index it into their databases.
This means that your blog gets ranked higher for given relevant keyword search meaning more numbers to your website.
On the other hand, plagiarized content gets penalized by search engines meaning your website will be harder to find thereby slowing your visitor numbers.
The titles to your articles should be catch to attract attention while also helping your SEO strategies. For instance, a headline like Fallout 3 Stealth Boy Cheats is both catchy and SEO-friendly thereby drawing more visitors your website.
Your website benefits when you are more visible on online platforms. Actively participate on platforms like Quora which is a great way to channel traffic back to your blog. It is also a good place to source for content for your blog.
The other way to improve your online visibility and get traffic to your website for free is by commenting on other relevant websites. This works magic in networking with fellow bloggers and also building the SEO for your own website which increases your traffic.
Social media sharing
Sharing your content on various social media sites can provide a steady flow of traffic to your site. Some social media sites work best to promote yourself in a professional capacity, while others are better suited to promote websites instead of people. Regardless of which social media site you choose to focus on, make sure you engage with your audience.
Better still, if you own a blog you can automate your social media sharing such that all your accounts are updated whenever you have a new article.
Look for discussion boards and forums that are associated to your niche and, once again, leave useful comments and insights. Focus on getting your name noticed by the other members. This way you will get recognized and people will start to click on your signature link back to your website.
Write for other websites and publications is a great way to get noticed and drive free traffic to your site. You not only position yourself as an expert in your specific field which builds your reputation but also get the attention of the blog’s audience.