Gone are the days when businesses would solely depend on print and electronic means for their large-scale promotions. Today one can’t even think of setting off an extensive marketing campaign without taking the digital medium along.
It has been observed that organizations have increased the budgets of their digital marketing manifolds to capture the target market through the internet. Even if you have the surface knowledge regarding online and digital marketing, you would know that its execution can’t be yielding without adding SEO practices to the mix. It won’t be wrong to say that SEO is the lifeline of any online marketing endeavor.
Brick and Mortar Stores Are Still Shying Away from SEO and Digital Marketing
While the pervasiveness of online world is engulfing every commercial landscape, there are a lot of brick and mortar proprietors who are trying to remain immune from the changing realities of marketing and promotions. Whether you are a small business or a conglomerate, whether you operate through a website or from a roadside store—all these different business structures have become immaterial for the application of SEO. Every business needs to work on Search Engine Optimization to drive up sales and to get better standing among competitors.
If you are a roadside outlet owner and still don’t know or have much faith in online marketing and SEO practices, then read on this post because we are going to discuss all the benefits that any offline business establishment can get by establishing and improving its SEO.
1) Almost Every Customer Run a Search on the Internet First
No matter which geographical radius or age group you are catering to with your retail store, keep in mind that the overwhelming majority of them are online through desktops, laptops, and cell phones. Not just that, a significant number of them also searches a business or a product on the internet before going out to buy anything.
It is important to mention here that these internet searches are not just pertaining to online venture. The statistics from the last year suggests that nearly 88% of US shoppers conduct online research regarding the products that they are going to buy in-store.
How SEO Come into Play Here?
So, it has been established that almost 9 out of 10 customers of any retail store search the needed products on the internet. But how any retail store can benefit from this consumer behavior? The answer is SEO. By establishing an online façade first and then working on its search engine optimization (improving page ranking) can get them more customers.
A business with good SEO in place appears on the first page of the search engine when consumers run a related query. This will increase the chances of a business to get noticed by the majority of consumers.
If consumers are running local searches regarding a certain product, then local SEO practices can do wonders for any business.
Example:
Let’s suppose you have a sports accessory store in Arlington, TX. There are many customers that will run the searches such as “sports accessories in Arlington”, “sports store in Arlington”, “where to buy cheap sports accessories in Arlington?” etc. If you are working with seasoned SEO experts, then they will make sure that your business appears on the first page of the search engine whenever potential customers run such queries.
As a result, you will earn more recognition and eventually more business. People visiting your website or any other online page after running those queries are more likely to pay a visit to your establishment as well.
If you want expert SEO services at a reasonable price, then sift through SEOClerks. It is an online portal where experts offer their particular SEO services for small businesses.
2) SEO Helps With Brand Building
It is also the story of bygone days when the term ‘brand’ was only associated with big businesses. Now, if you are a small venture operating out of a roadside store, you also need to make your business a brand. Modern customers identify themselves with brands and particular names no matter how small or big the business is.
High-quality SEO practices intrinsically help any business with its brand building. For instance, creating and curating organic content for a business is part of good SEO practices. This value-added, customer-oriented content actually helps in reaching out to customers through something useful while leaving a good impression of your business.
A roadside store with only offline checkout can make a dedicated consumer base by setting up a useful blog for its targeted market.
3) SEO Facilitates Customers in Reaching Out to You
Having a page on Google My Business is not enough to drive consumers towards your retail store. Good SEO practices ensure that your Google My Business appears on the top whenever someone searches products offered by your retail store from your given location. Similarly, it is easy to find social media pages of a business when they are powered through good SEO.
4) SEO Will Provide You Long-Lasting Results
If you are using direct mails and pamphlets to promote your business, then you will get the promotional buzz for a very short span of time. However, that’s not the case with SEO. Even though good SEO practices take some time to get in shape, but when they start trickling their effect, they stay for longer.
For instance, an effective SEO strategy can lock in your top search engine position for months or even more than a year. Such a permanent sort of promotional uplift is not possible with any other marketing campaign.
5) SEO Can Also Help You in Getting an Edge Over Your Competitor
In the online world, the entire commercial landscape is so competitive that it often becomes difficult to pick out specific competitions. On the contrary, business competitions become quite discreet when they are played out in physical locations.
So, if you are facing tough competition from a store operating from the next lane, you can break through it by improving your online footprint through good SEO practices.
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