Google Buys Waze: Google Maps will be more Social
Google to buy Waze, was willing to pay $ 1.3 billion. Waze, the Israeli company that produces applications for navigation and traffic information, offers app for smartphones, tablets and in-vehicle systems for both Israeli roads and for those of 190 other countries (supporting iOS and Android). Waze provides mobile users with continuously updated maps with suggestions of other drivers who travel the same road. Since 2007, the system was an immediate success, registering over 40 million users.
The announcement comes from Google’s blog , where we inform you that Waze will be integrated into Google Maps, and together they offer a service that will allow you to “outsmart traffic,” reads the blog post from Google.
“We’ve all stuck in traffic, frustrated by the choice of a wrong turn going to work,” wrote Brian McClendon, VP of engineering at Google Geo. “But imagine if you could see real-time traffic updates from friends and traveling companions in front of you. Updates that say ‘buffering … completely stuck in the left lane!’ And show the fastest routes that others are taking. “
The negotiations were in progress for some time and there were also among the eligible candidates buyers Facebook and Apple. According to the Globe talks Zuckerberg would have faded in the face of the claim that the headquarters were dismantled and 100 employees moved to California, while Apple would not even have made a bid for the starting price too high. Google has agreed that employees Waze continue to work in Israel, where the Mountain View company has a bearing seat.
Waze should remain a ‘stand-alone application, but its most important data should be integrated into the existing maps of Google. The information Google Maps would be destined to converge in Waze. Google could also enhance its ability to customize the maps by Google, which could inherit from Waze already built a network of friends who connect with each other through the app.